“When we first went from film to digital many years ago, we immediately saw we were delivering a much more consistent presentation, no scratches, nothing out of frame,” Ostrow said. This gives us a true competitive advantage.”Ī Sony 4K customer since 2012, Star Cinema Grill are familiar with the benefits a projection upgrade can bring.
“We need to make sure that with any dine-in theater we open going forward, we’re doing whatever we can to differentiate ourselves. “Houston is becoming a very competitive market, not only with traditional theaters but also dine-in theaters now,” he said. With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal. “We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.
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